I have been watching the olympics. The trade off for having short commercial breaks is the frequency in which they have them. I have been stuck watching lots of commercials, or rather, the same commercials over and over. Being somebody who doesn't really buy anything, and who doesn't really aspire to own much of anything, they are all lost on me. Amy gets to hear my ranting about most of them, but the worst of them all is the new Chevy commercials, and it is so bad that I will rant here.
If you have not seen it yet, you aren't missing much. Some overpaid "creative" type thought about who would benefit the least from a few extra MPG's attached to these cars. Not the evil gas corporations who are posting record profits, not the death squads that shell hires to kill the natives (not being dramatic), this person came up with gas pumps. Assigning feelings to an inanimate object... funny, cute quirky.
Anyway, I just thought they were dumb until I saw the one about the Chevy Tahoe, then I became somewhat outraged. GM is bragging that the Tahoe gets 20mpg HIGHWAY. According to fueleconomy.gov it gets 14mpg city. They are bragging about this. They are taking something really bad and calling it good, and then trying to sell it to people. Are people so dumb that they are believing it? Maybe the person that I made fun of above is actually a genius and knows exactly how to get people to believe total bullshit. Maybe I have too much faith in the average car buyer's IQ.
"Hey look 19mpg is REALLY BAD, but 20 is AWESOME. Forget about the fact that cars made 20 years ago were getting 40mpg highway (9er the whiner's ford escort from the 90's recently did this, as does Chew's mom's geo metro from the 80's), forget that you could have double this, buy the one that gets 1 mpg extra and feel like you have won something."
Just to check myself I looked at the 89 geo metro at fueleconomy.gov. 51 highway and 43 city. I guess progress is making something 3 times as big and only halving its gas mileage.